Case Study: CoatMate builds a premium standout brand with R6 Digital

CoatMate gains leads and wins residential and commercial projects with R6 Digital

R6 Digital worked with CoatMate, an epoxy flooring business, to address a significant branding challenge. The customer operated in a competitive construction market where most competitors lacked a modern and professional brand presence. CoatMate needed a brand that could appeal to a wide audience, from residential to commercial clients, by being visually distinct, approachable, and premium, moving beyond the generic industry aesthetic.

The solution from R6 Digital began with strategic naming and the creation of a bold visual identity inspired by epoxy textures. They developed a full brand system, a custom website, and original photography and videography to bring the brand to life. Since launch, CoatMate has seen increased leads through its website and social platforms, successfully securing both residential and commercial projects. The premium brand has empowered the team, built customer trust, and established a strong foundation for future growth.

CoatMate