Case Study: Merrell drives buzz for a hiking shoe launch with r2c’s location-based gamified web app

Merrell launches a gamified hiking shoe campaign in 6 weeks with r2c

Merrell, a retail company, sought an innovative marketing campaign to launch its new hiking shoe that exemplified outdoor exploration and generated buzz. They partnered with r2c to create a gamified web application under a significant constraint: the entire solution had to be designed, developed, and deployed in just six weeks.

r2c developed a location-based Progressive Web App and a separate admin application. The user-facing app featured outdoor, social, and retail challenges in New York City and Denver to drive engagement. r2c delivered the bug-free applications on time for the launch, which scaled seamlessly and successfully generated buzz. The campaign's success was recognized at the highest levels, contributing to Merrell's CMO winning an award for the innovative marketing approach.

Merrell