
R2 is in the relationship business Relationships are the key to effective creative and they know it. After all, great work cannot exist in a vacuum, right? It requires continuous cultivation of the connections they make with those who consume what they create. This core ethic not only makes them a great shop, it makes them a great partner. Positivity, empathy, hard work and expert communication make them technically good—but the relationships they foster are what make it worth doing.