Case Study: Vanier raises $6,325.70 for its holiday giving campaign with rTraction

Vanier raises $6,325.70 for holiday giving with rTraction

Vanier, an organization supporting children's mental health, wanted to increase donations for its annual holiday campaign. They partnered with rTraction to help organically promote the campaign on social media with the goal of raising $10,000 after having raised $6,414.82 the previous year.

rTraction implemented a strategy focused on growing Vanier's donor base for future campaigns. This included setting up Meta Fundraising tools and developing a content strategy for organic social media posts across Facebook, Instagram, and LinkedIn. Through these efforts and community outreach, rTraction helped Vanier raise $6,325.70 for the holiday campaign, increasing awareness and establishing systems for future growth.

Vanier