Case Study: United Way Elgin Middlesex boosts virtual engagement and fundraising with rTraction

United Way Elgin Middlesex raises $472,000 with rTraction's virtual tour

The customer, United Way Elgin Middlesex, faced the challenge of maintaining community engagement and fundraising efforts after the COVID-19 pandemic forced the closure of the South London Neighbourhood Resource Centre (SLNRC). They partnered with the vendor rTraction to create a compelling virtual experience that would highlight the impact of their programs and inspire donations.

rTraction developed an interactive virtual tour using Zoom, which combined pre-recorded and live talks. They incorporated tools like Mentimeter for audience participation, along with Google Earth, Google Streetview, and iPhone recordings to create an immersive and relatable experience. This solution by rTraction was highly successful, welcoming 944 attendees and raising $472,000, far exceeding the project's goals for both participation and funds.

United Way Elgin Middlesex