Case Study: Town of St. Marys boosts support for attainable housing with rTraction video series

Town of St. Marys earns 36.6K Facebook views with rTraction

The Town of St. Marys sought to address the housing crisis by creating an informational video series about its Attainable Housing Action Plan. The challenge was to showcase the personal stories behind various creative housing solutions being implemented in the small town. The vendor, rTraction, was engaged to provide video production services to meet this need.

rTraction developed a series of short-form and long-form videos by conducting on-location interviews that focused on how these housing solutions impacted residents and developers. The solution resulted in significant community engagement, achieving a combined total of 36.6K views on Facebook alone, a substantial reach for a town of its size. The video series was also featured in the local St. Marys Independent newspaper.

Town of St. Marys