Case Study: The Grand Theatre strengthens audience engagement and ticket sales with rTraction

The Grand Theatre raises over $58,000 with rTraction

The Grand Theatre, a cultural institution in London, Ontario, sought to recover from the COVID-19 pandemic by rebuilding its audience and revenue streams. Its challenge was to create a more functional and informative website that would increase conversions, present a stronger brand image, and provide a streamlined user experience. They partnered with rTraction for a website redesign and migration to Drupal 9.

rTraction implemented a modern, interactive website that integrated live showtimes from the Tessitura ticketing system, making it quicker and easier for customers to purchase tickets and donate. This solution successfully carried The Grand Theatre into a new stage of its recovery. While specific metrics for the new site were not provided, rTraction highlighted a past successful collaboration where they helped the theatre raise over $58,000 for a community initiative.

The Grand Theatre