r Traction
44 Case Studies
A r Traction Case Study
Operation Walk Canada, a not-for-profit volunteer medical services organization, faced the challenge of converting their annual in-person medical symposium to a virtual format due to COVID-19 restrictions. They needed to host an event that could showcase educational content and encourage donations. They partnered with rTraction to plan and execute this digital event.
rTraction implemented a solution using Zoom and Eventbrite to host a full-day virtual symposium featuring live and pre-recorded presentations. They managed event logistics, registration, communications, and provided comprehensive technical support. As a result, the event sold 363 tickets, had over 200 viewers, and successfully raised over $30,000 for Operation Walk Canada.