Case Study: London Food Bank improves website usability and community engagement with rTraction

London Food Bank launches a more flexible website in 2020 with r Traction

The London Food Bank, a volunteer-run non-profit, faced the challenge of structuring its website for ease of use during a period of increased demand for its services, particularly during the 2020 pandemic. They partnered with vendor rTraction to redesign their site through the rTraction Community Partner program, ensuring it could be kept current over time.

rTraction implemented a website redesign focused on the organization's core principles. The solution included a seamless header and footer with clear call-to-action buttons directing visitors to get help, donate, or volunteer. The new site also showcased the volunteers and featured a multimedia pillar page for video podcasts. The result was a fresh website that effectively communicates what the London Food Bank stands for: helping those in need and working with community partners.

London Food Bank