Case Study: London Children’s Museum Refreshes Its Website for a New Location with rTraction

London Children’s Museum launches refreshed homepage in time for grand opening with rTraction

The London Children's Museum needed to update its website homepage to reflect its new location at 100 Kellogg Lane while retaining the familiarity of its old site. The challenge, addressed by vendor r Traction, involved modernizing the appearance, seamlessly integrating new branding elements, and enhancing the user experience for its grand opening.

r Traction implemented a solution focused on subtle layout updates and the thoughtful incorporation of new branding to maintain the site's core identity. The result was a successfully launched, vibrant, and cohesive homepage that provided a fresh yet familiar design for the museum's grand opening, creating an engaging experience for both new and returning visitors.

London Children’s Museum