Case Study: Living Wage London builds a stronger brand with rTraction

Living Wage London launches a 3-arrow brand identity with r Traction

Living Wage London, a local initiative advocating for fair pay, needed a brand identity and website to promote their cause and encourage businesses to become Living Wage Employers. They partnered with rTraction for brand strategy, branding, and website design services to help them effectively spread their message.

rTraction developed a brand focused on themes of hope and progress, creating a logo that combined upward-moving arrows with a soft sans-serif font. This design was refined to align with the Canadian Living Wage brand. The final brand assets provided the initiative with a professional and cohesive identity. rTraction also signed on as a Living Wage Employer themselves, demonstrating their commitment to the cause.

Living Wage London