r Traction
44 Case Studies
Case Study: Las Chicas del Café grows online sales with rTraction
A r Traction Case Study
Las Chicas Del Café boosts online sales 62% with rTraction
Las Chicas del Café, a direct trade micro-roastery, faced the challenge of adapting their digital presence and driving sales after closing their retail location due to COVID-19 physical distancing measures. They turned to their longtime partner, rTraction, to develop an ongoing GoogleAds strategy to reach new customers and increase online revenue.
rTraction implemented a comprehensive GoogleAds strategy using Display and Search Ads that highlighted the roastery's high-quality product photos and craftsmanship. This solution drove a significant increase in online performance. Measurable results for 2020 versus the previous year included a 62% increase in total sales, a 170% increase in online sessions, and a 126% increase in conversion rate. rTraction's efforts successfully helped Las Chicas del Café pivot to e-commerce and grow their business.
View this case study…