Case Study: Humana Community Services launches its new mission, vision, and values with rTraction video production

Humana Community Services launches a 3–5 minute values video in weeks with rTraction

Humana Community Services, a social services organization, underwent significant organizational changes and needed to increase its capacity in volunteering and staffing while showcasing its identity to the community. To address this challenge, they partnered with vendor rTraction for a video production service to create awareness around their new mission, vision, and core values.

rTraction developed a strategy to produce a long-form video by interviewing key individuals from Humana about their new values of belonging, growth, and hope. The vendor filmed the project in a single day at a professional studio and delivered the final video within weeks. rTraction also provided additional support by creating four shorter promotional videos for social media and helped launch them on a new YouTube channel, providing the customer with lasting marketing assets.

Humana Community Services