Case Study: Goodwill Bookstore grows social media engagement with rTraction

Goodwill Bookstore grows Instagram to 154 followers with r Traction

Goodwill Bookstore, a community-focused retailer providing discounted books and work opportunities, wanted to grow its established Facebook community by expanding its social media presence to reach more people. They partnered with rTraction for social media consulting to launch an Instagram account to increase brand awareness, engagement, and drive traffic to its online store.

rTraction developed a comprehensive organic content strategy for Instagram and Facebook, launching a branded Instagram account, creating a content calendar with diverse literary themes, and executing a short ad campaign. This strategy led to significant increases in reach, impressions, and engagement across both platforms. The Instagram account grew to 154 followers organically, and the ad campaign resulted in a measurable increase in both online and in-person sales.

Goodwill Bookstore