Case Study: CityStudio improves social media strategy and communications with rTraction

CityStudio streamlines social media with rTraction through an ongoing KMP

The customer, CityStudio, is a community engaged learning facilitator that wanted to streamline its marketing strategy and increase the efficiency of its communications. To enhance visibility, brand awareness, and recruitment, CityStudio engaged vendor rTraction for help with its social media approach.

rTraction developed an Integrated Marketing Communications Knowledge Mobilization Plan for CityStudio, which included a social media content strategy with a calendar and templates. rTraction also provided ongoing support by managing the customer's Instagram, Facebook, and LinkedIn accounts. This strategic partnership is ongoing, with success being evaluated against key performance indicators outlined in the plan.

CityStudio