Case Study: Changing Ways boosts social media engagement and awareness with rTraction

Changing Ways grows Instagram followers by 23 in 16 days with r Traction

Changing Ways, an organization disrupting violence and abuse, needed to amplify its social media presence to promote its 16 Days of Activism campaign and a follow-up event. The challenge was to ensure consistent posting to increase engagement and highlight its year-round programs. rTraction provided social media management services to address this.

rTraction designed branded posts and created a unifying video outro for a community pledge campaign to build a consistent look. As the event neared, they developed promotional materials like a poster and speaker spotlights. This strategy significantly grew the audience across Instagram, X, and LinkedIn, with follower increases of 23, 7, and 29 respectively. The campaign also achieved thousands of impressions, boosting awareness and community support.

Changing Ways