Case Study: Canadian Sleep Research Consortium launches a bilingual brand and website with rTraction

Canadian Sleep Research Consortium launches a bilingual website and new brand identity with rTraction

The Canadian Sleep Research Consortium, a national organization producing evidence-based sleep health knowledge, needed to establish itself as a national research hub. They approached rTraction with the challenge of creating a new bilingual website and a complete new visual identity to help disseminate their findings, engage stakeholders, and offer training.

rTraction designed a new logo and brand identity and built a multilingual website using Squarespace and the Weglot translation service. The solution provided a responsive, bilingual site that functionally highlights the consortium's three core research streams, achieving their goal of a modern online presence to galvanize the public and promote sleep as a critical health determinant.

Canadian Sleep Research Consortium