Case Study: Camp Kee-Mo-Kee enhances its website and digital storytelling with rTraction

Camp Kee-Mo-Kee modernizes its website after 60 years with r Traction

Camp Kee-Mo-Kee, a long-running overnight summer camp for kids, needed a website that could better express its vibrant community and serve as a primary marketing tool. Their original site was outdated, difficult to navigate, and lacked the visual storytelling required to engage families and potential staff. They partnered with rTraction for website design to create a site that met their communication needs and future vision.

rTraction designed and launched a new AODA-compliant website with a consistent style that made information easy to find. The solution prioritized promotional content that highlighted the camp's renowned community atmosphere. rTraction also facilitated a training workshop to equip the camp's team with the skills for ongoing website maintenance and content strategy. The new site became a successful marketing hub and a foundation for future expansions into online programs and camper enrollment.

Camp Kee-Mo-Kee