Case Study: Camino Wellbeing + Mental Health launches a stigma-free new brand with rTraction

Camino Wellbeing + Mental Health launches new brand in 3 months with r Traction

Camino Wellbeing + Mental Health, a newly formed mental health and wellbeing agency created from the merger of three distinct organizations, faced the significant challenge of developing a new unified brand identity. They needed a new name, logo, and branding materials that accurately represented the combined agency and its mission, all within a tight deadline. They partnered with the vendor r Traction for branding, graphic design, and website design services to accomplish this.

The r Traction team developed several naming and branding options, ultimately leading to the selection of the Camino Wellbeing + Mental Health name and identity. The final solution delivered by r Traction included a complete brand package with fonts, various logo treatments, and templates for stationery, business cards, and presentations, successfully launching the new unified organization.

Camino Wellbeing + Mental Health