Case Study: ACO London Branch builds its social media presence with rTraction

ACO London Region Branch boosts social media presence across 3 channels with r Traction

The ACO London Region Branch, part of a nonprofit dedicated to conserving Ontario's architectural heritage, faced a challenge in raising public concern and involvement as new developments threatened historical landscapes. They engaged rTraction for its expertise with nonprofits to improve their public relations and social media presence, aiming to increase memberships, volunteers, followers, and website traffic.

rTraction developed a strategic communications plan, establishing a cohesive brand look and creating platform-specific content for Facebook, Twitter, and Instagram. They positioned the branch as heritage educators and storytellers, providing ongoing support to post consistent, on-brand content. Through this work, rTraction helped the ACO London Branch build up its social media presence to better engage the public.