Case Study: British Medical Association boosts audience engagement with Qwizdom

Adding interactivity to conferencing at the British Medical Association

The British Medical Association used Qwizdom at a conference for SAS doctors in London and wanted a way to make presentations more interactive, gather audience opinion quickly, and give speakers greater confidence in using new technology.

Qwizdom provided an on-site expert and handheld response technology that enabled instant feedback during multiple presentations, improving engagement, inclusivity, and communication between speakers and attendees. The instant reports helped speakers respond to audience views in real time, creating a shorter communication loop and adding value to the conference.

British Medical Association

Hugh Townsend

Committee Secretary