Case Study: Mizkan Museum achieves seamless smartphone-guided tours and real-time visitor analytics with Quuppa

Mizkan Museum - Customer Case Study

Mizkan Museum, part of the Mizkan Group, needed to replace guided tours in its “Room of Earth” while gaining deeper insight into visitor movement. To achieve high-accuracy indoor positioning and smartphone compatibility, the museum chose an app-based tour solution integrated by Kokusai Kogyo and powered by Quuppa’s indoor positioning technology, using Quuppa Locators to meet those requirements.

Quuppa’s system—a network of Quuppa Locators on the ceiling that tracks smartphones via the museum app—provides real-time location data to trigger audio‑visual content as visitors approach exhibits. The Quuppa-powered solution enables independent, flexible tours with immediate, location-aware guidance, removes the need for constant tour guides, and creates movement data that the museum can use to analyze visitor paths and optimize exhibit flow.

Mizkan Museum