Case Study: Liiga (Finland’s national ice hockey league) achieves real-time, ultra-accurate player and puck tracking with Quuppa

Liiga - Customer Case Study

Liiga, Finland’s national ice hockey league with 15 teams, more than 400 games and hundreds of thousands of annual spectators, needed extremely accurate, real-time tracking of fast-moving players and pucks to boost fan engagement, coaching and live betting. To meet this challenge, Liiga worked with Wisehockey (Bitwise) and deployed Quuppa technology — specifically Quuppa Locators and trackable tags — to provide robust, low-maintenance positioning in high-impact arena environments.

The Quuppa-enabled solution streams continuous location data into the Wisehockey platform for instant analysis, delivering automated, real-time statistics (speed, movement, puck tracking and player heart rate). Quuppa’s system improved coaching insights and in-game decision making, enriched broadcasts and fan interactions, and enabled live-betting data and new revenue opportunities across Liiga’s season, giving stakeholders immediate, measurable operational and commercial benefits.

Liiga

Antti Jussi Aro

Chief Digital Officer