Case Study: Healthcare.com grows health insurance shopping and enrollment with Quotit Enterprise Solutions

Helping consumers shop for health insurance using Enterprise Data Services from Quotit Corporation

Healthcare.com is a health insurance lead generation and technology company that helps consumers compare health plan options, rates, and subsidy eligibility. The company wanted to avoid building its own data infrastructure and needed a reliable way to deliver accurate, consumer-friendly plan information while helping shoppers navigate affordability, provider networks, and ACA subsidy complexity. Quotit provided the enterprise data services and plan information foundation behind this experience.

Using Quotit’s real-time health insurance data, plan comparisons, and CMS-certified ACA subsidy qualification capabilities, Healthcare.com was able to scale quickly and focus on its core mission. The partnership helped drive growth from about $1 million in revenue in 2014 to $5 million in 2015 and nearly $20 million in 2016, while improving customer experience and supporting expansion into Medicare products. Quotit’s data also helped Healthcare.com deliver higher-quality leads, with many partners reporting close rates of 15–20 percent or higher.

Healthcare.com

Jeff Smedsrud

Co-Founder