Case Study: Mondelez Oreo captures attributable sales with Quotient Technology's digital out-of-home solution

Mondelez's Recipe for Retail Media and Promotional Success

Mondelez, the maker of belVita breakfast biscuits, faced a challenge when pandemic-related restrictions reduced on-the-go consumption and disrupted media plans. The brand needed a new way to drive in-store sales and restore awareness for its product. They partnered with vendor Quotient Technology to explore digital out-of-home (DOOH) advertising as a solution, seeking to move beyond traditional foot traffic measurement to understand true sales impact.

Quotient implemented a programmatic DOOH campaign for Mondelez, utilizing its proprietary location intelligence and exclusive retail purchase data for targeting and measurement. This approach allowed Mondelez to dynamically optimize the campaign and, crucially, attribute specific sales conversions by tying ad exposure to loyalty card purchase data. The campaign successfully targeted 646 unique screens, efficiently reaching the desired audience and providing Mondelez with valuable insights that unlocked new possibilities for future DOOH strategies.

Mondelez Oreo

Anne Martin

Customer Director of Shopper Marketing