Case Study: Craigdon Business Gifts achieves faster, more accurate quotes and improved customer onboarding with QuoteWerks

Automating the Sales Quoting Process Leads to Improved Customer Experience and On-boarding for UK-Based Promotional Company

Craigdon Business Gifts, a 35‑year‑old UK supplier of promotional products, was struggling to keep pace with growing demand because its manual sales quoting process was slow and error‑prone. Delays and inaccuracies threatened customer onboarding, margins and the company’s market position as competition increased.

Working with Hilltops IT, Craigdon implemented QuoteWerks (upgrading to the Corporate Edition with a SQL Server backend), automating quoting, ordering and invoicing while preserving existing workflows. The change delivered faster, more accurate, professional quotes with reduced response times, improved onboarding and measurable productivity gains, immediately raising service levels and supporting continued growth.

Craigdon Business Gifts

Patrick Malone

General Manager