Case Study: YMCA Doubles Hill Day Participation with Quorum Grassroots

Ymca - Customer Case Study

The YMCA of the USA worked with Quorum to increase the reach of its annual National Advocacy Days on Capitol Hill. The organization wanted to bring more advocate voices into its advocacy efforts, but travel to Washington was costly and limited participation, so it needed a more scalable way to engage supporters.

Using Quorum Grassroots, Quorum helped the YMCA run a parallel virtual fly-in alongside its in-person Hill Day, holding messages for release in bulk so online advocates participated at the same time as those meeting legislators in Washington. The campaign also used partially editable letters and an external interaction logger to coordinate outreach, and the effort generated 781 actions from 256 advocates, nearly doubling Hill Day participation.

Ymca

Kelsey McKim

Communications Coordinator