Case Study: VFAI boosts grassroots advocate engagement with Quorum

Veterans for American Ideals Organizes Grassroots Campaign Strategy with Quorum

VFAI (Veterans for American Ideals), a nonpartisan veterans advocacy group launched by Human Rights First, needed a better way to activate and grow its grassroots network. Before working with Quorum, the team relied on Excel spreadsheets and a marketing CRM, which made it difficult to organize supporter data and elevate the voices of veterans and supporters across the country.

With Quorum’s grassroots advocacy software, VFAI organized supporter records with custom fields, mapped supporters to congressional districts, and launched action centers for campaigns like “Protect Our Iraqi Allies.” Quorum helped VFAI drive stronger engagement, with most actions now coming from new supporters, and gave the team the ability to run advocacy campaigns more independently, including launching two grassroots campaigns in just a few months.

VFAI

Scott Cooper

Director of National Security