Case Study: NAMI Achieves 200,000 Grassroots Actions with Quorum

NAMI - Customer Case Study

NAMI turned to Quorum to help activate its grassroots advocacy network during the 2017 health care debate, especially after the American Health Care Act passed the House. As a grassroots-based organization with supporters in every state, NAMI needed a way to quickly educate advocates and mobilize them to defend the Affordable Care Act and protect people with mental illness and their families.

Using Quorum Grassroots, including Outbox, Action Center, and segmentation tools, NAMI sent personalized advocacy emails, directed supporters to take action online, and targeted key states and legislators with tailored messaging. The campaign drove nearly 200,000 grassroots actions and helped prepare 1,066 advocates for Hill Day visits, giving NAMI a scalable way to inform supporters, increase engagement, and influence the policy debate.

NAMI

Jessica Hart

Senior Manager of Field Advocacy