Case Study: IHRSA Achieves 126,345 Advocacy Actions with Quorum

IHRSA Executes Four Criteria for Successful Campaign with Quorum

IHRSA, the International Health, Racquet & Sportsclub Association, needed to act quickly to make sure fitness centers were included in COVID-19 relief legislation as states began shutting down health clubs across the country. To mobilize its members and amplify the industry’s voice to Congress, IHRSA turned to Quorum and its grassroots advocacy platform.

Using Quorum, IHRSA launched a rapid campaign with a clear call to action, advocacy-focused messaging, graphics, and daily communication updates to keep momentum high. The campaign helped drive 41,643 advocates to take 126,345 actions, with letters to Congress growing from 30,000 on day 4 to more than 100,000 by day 7, demonstrating strong engagement and the ease of taking action through Quorum.

IHRSA

Jeffrey Perkins

Assistant Vice President of Government Affairs