Case Study: Walmart achieves faster, more personal policy outreach with Quorum

How Walmart Uses Quorum to Build Relationships with Key Policy Stakeholders

Walmart’s public affairs team needed a faster, more scalable way to communicate the company’s impact to federal and state officials across the country. Matt Fitz-Gerald spent hours each day identifying the right legislators and staffers for district-specific updates, invitations, and policy messaging, a process that was difficult to manage for one person.

Using Quorum and its Outbox product, Walmart was able to streamline outreach by quickly finding legislative contacts, sending personalized messages to multiple offices at once, and logging interactions in member profiles. Quorum also helped Walmart track relationships with policymakers through network graphs and analytical tools, cutting outreach time from about two hours a day to just minutes while making communications more personal and strategic.

Walmart

Fitz-Gerald

Senior Manager