Case Study: Destinations International achieves proactive advocacy and issue monitoring with Quorum

Destinations International - Customer Case Study

Destinations International, a global trade association representing destination marketing professionals, needed a better way to monitor legislative and political issues affecting tourism and the visitor economy across local, state, federal, and international levels. Before using Quorum, the team relied on ad hoc research and lacked a clean database of elected officials, making it difficult to identify stakeholders, track emerging issues, and know where problems might arise.

Quorum provided an integrated public affairs platform that combined legislative monitoring, stakeholder tracking, and grassroots tools in one place. Destinations International uses Quorum to detect early mentions of key issues, build an advocacy vocabulary from public dialogue, and measure how often local officials engage with its priorities. The result is faster issue detection, more effective messaging, and the ability to mobilize members quickly across multiple levels of government.

Destinations International

Jack Johnson

Chief Advocacy Officer