Case Study: Coca-Cola strengthens stakeholder communication with Quorum

Coca-Cola Community Relations Team Executes Stakeholder Strategy in Quorum

Coca-Cola’s Community Relations team used Quorum’s Stakeholder Engagement tools to better manage relationships with thousands of stakeholders in its Coca-Cola Gives Back program. The team needed a simpler way to organize contacts, send newsletters and event invitations, and keep track of stakeholder conversations and social media mentions without relying on manual list-building and multiple systems.

With Quorum, Coca-Cola consolidated stakeholder communication and monitoring into one place, using daily digests, contact filters, and shared message history to build accurate guest lists and send targeted outreach. The result was a more efficient process, better visibility into who was contacted and how they engaged, and the ability for Coca-Cola to send more timely updates to the right stakeholders.

Coca-Cola

Linda Brigham

Community Relations Senior Manager