Case Study: AHLA Amplifies Hotel Workers’ Voices During COVID-19 with Quorum

AHLA's Campaign to Share the Stories of Hotels During COVID-19

AHLA partnered with Quorum to respond to the severe economic and human toll COVID-19 was taking on the hotel industry. As Congress considered relief legislation, the association needed a way to amplify the voices of hotel employees and members, share their stories with lawmakers, and make sure their concerns were heard at the right time.

Using Quorum Outbox and Quorum texting, AHLA launched a multi-channel advocacy campaign that combined email, mobile outreach, employee email signatures, and personal appeals from hotel brand executives to drive action. Quorum helped AHLA mobilize 30,000 people to send 100,000 letters, and lawmakers repeatedly told AHLA, “We know your story,” showing the campaign successfully raised awareness and influenced congressional conversations.

Ahla

Chris Burgoyne

Vice President of Government and Political Affairs