Case Study: Americans for the Arts scales advocacy across 22 affiliates with Quorum Analytics

Americans For The Arts scales advocacy across 22 affiliates with Quorum

Americans for the Arts, a national organization supporting local arts agencies, faced the challenge of scaling its advocacy strategy across approximately 22 state and local affiliates with extremely limited staff capacity. Their goal was to provide these small teams with useful infrastructure to track legislation and conduct outreach while preserving their independence, all without adding administrative burden. They partnered with the vendor Quorum to find a solution.

The solution implemented by Quorum involved linking a master account to the affiliate accounts, creating a connected advocacy network. Quorum's tools, including AI for generating multiple message variations and social media monitoring for timely intelligence, reduced work for advocates and improved visibility. The impact was more efficient advocacy, with AI able to produce 15 message variations from one sample and affiliates gaining the ability to receive alerts and search for bills without manual monitoring. Quorum provided a shared system that was both effective and manageable for the network to adopt.

Americans For The Arts