Case Study: Paws on Plates boosts quiz conversions and first-order value with Quizell

Paws on Plates boosts orders 2.7x with Quizell

Paws on Plates, a UK-based pet nutrition brand, faced the challenge of having no structured way to recommend personalized meal plans for dogs. This led to customer hesitation during purchase, a lack of tailored guidance on their generic landing page, and an influx of support requests. They turned to the vendor Quizell to implement a product recommendation quiz to address these issues.

Quizell implemented a dynamic quiz that served as a guided journey and conversion tool, featuring automatic portion calculations and custom landing pages with pricing breakdowns. The solution delivered significant results for Paws on Plates, including an 82% quiz completion rate, a 2.7x higher lead conversion rate, a 51% increase in first order value, and a 23% reduction in support requests. Quizell's tool successfully automated personalization and became the brand's top-performing conversion point.

Paws on Plates