Case Study: Ouidad achieves 7,800 monthly leads with Quizell

Ouidad captures 7,800 leads a month with Quizell

Ouidad, a heritage curly-hair brand known as The Curl Experts, faced the challenge of scaling their salon-grade diagnostic expertise to online shoppers. Their core value was locked away with in-person stylists, making it difficult for customers to self-select the right multi-product routines for their unique curl type and concerns from a standard e-commerce site. They partnered with vendor Quizell to build a solution using their quiz product.

Quizell implemented an eight-question Curl Diagnostic Quiz that captures a shopper's profile and redirects to a personalized, shoppable results page. Promoted across Ouidad's site and emails, the solution achieved a 79% completion rate, capturing 7,800 leads per month with 97% of quiz finishers opting in. This scalable tool, built on just two integrations, successfully translated Ouidad's expert knowledge into a powerful lead engine.

Ouidad