Case Study: Mister Mobile streamlines 11,739 repair products into an 8-tap quote with Quizell

Mister Mobile turns 11,739 repair products into an 8-tap quote with Quizell

Mister Mobile, Singapore's largest phone repair chain, faced a significant challenge with its WooCommerce store. Their catalog contained 11,739 distinct repair products, creating a maze for customers who only knew their device had an issue, such as a broken screen. This complexity led to wrong bookings, wasted technician time, and customer dead-ends. They partnered with vendor Quizell to implement a Product Finder Quiz to solve this.

Quizell built a custom, logic-dense quiz that transformed the complex catalog into an intuitive, 8-step user journey. The solution used over 215 pages of jump logic and dynamic product matching to guide customers to the exact correct repair product or provide a helpful fallback option. The results were profound: customers could now reliably self-serve in seconds, and the experience eliminated dead-ends entirely, capturing leads even for edge cases via a WhatsApp handoff.

Mister Mobile