Case Study: LaVie Labs boosts leads and engagement with Quizell

LaVie Labs boosts leads 800+ and engagement 2.8x with Quizell

LaVie Labs, a UK-based skincare brand focused on science-driven formulas and a high-touch customer experience, faced challenges with generic online lead capture. They lacked a digital tool to personalize user journeys, which resulted in low call booking rates, a slow manual sales process, and missed opportunities to showcase their expertise. They partnered with Quizell to implement a solution using its product and service quizzes.

Quizell built a logic-based skincare diagnostic quiz tailored to different skin types and conditions. The solution included personalized paths to educate prospects and used a CTA override to replace product recommendations with a "Book a Call" button. This integration sent rich lead profiles directly to the sales team. The results were significant, generating over 800 leads in the first quarter, a 2.8x higher engagement rate, and a 72% qualified lead rate, with 36% of quiz takers booking a consultation.

LaVie Labs