Case Study: JOTT boosts Christmas gift conversions with Quizell

JOTT boosts conversions 5× with Quizell

JOTT (Just Over the Top), a French apparel brand, faced challenges in guiding shoppers through its extensive product catalog during the Christmas gifting season. Shoppers were often unsure what to choose among 350+ products, leading to high cognitive load and increased drop-off. JOTT partnered with Quizell to implement a Product Quiz solution that would provide a frictionless, on-brand way to help customers quickly identify the perfect gift without adding complexity to their Shopify store.

Quizell implemented a beautifully integrated Gift Guide Quiz that used logic-based recommendations to match shoppers with products. The solution featured real-time product syncing and a clean UX designed to drive purchases. This approach delivered exceptional results for JOTT, including a 5x higher conversion rate versus their daily average, a 74% quiz completion rate, and a 46% increase in add-to-cart rate, effectively boosting engagement and revenue during a key commercial period.

JOTT (Just Over the Top)