Case Study: Healthybud achieves 3x higher conversion with Quizell

Healthybud boosts quiz conversions 3x with Quizell

Healthybud, a Canadian pet nutrition brand, faced the challenge of delivering on its promise of personalized dog food. A standard Shopify product catalog couldn't account for the many factors that shape a dog's diet, and they needed a way to provide a single, confident recommendation that made shoppers feel the personalization. They turned to Quizell to implement a Personalized Product Finder quiz.

Quizell built a deeply integrated solution that captured the dog's name upfront and used it to personalize the entire eight-question experience. The quiz data powered a dynamically assembled custom result page, personalized Klaviyo email flows, and tailored Rebuy upsells. This approach resulted in a 78% quiz completion rate and quiz takers converting at 3x the rate of other shoppers. A subsequent phase using Quizell's segmentation to route kibble-feeders to a dedicated page doubled the conversion rate for that segment.

Healthybud