Case Study: AS Colour boosts T-shirt fit-finder engagement with Quizell

AS Colour boosts Fit Finder completion to 90% with Quizell

AS Colour, a premium apparel brand, faced a challenge in helping shoppers navigate their extensive collection of minimally designed T-shirts, as customers struggled to identify the right fit, weight, and length. This uncertainty led to slower decisions and missed conversions. To address this, AS Colour partnered with Quizell to implement a Product Quiz solution.

Quizell implemented a high-visibility Fit Finder Quiz that asked three simple questions to instantly recommend the perfect tee. Integrated across their five international BigCommerce stores, the solution delivered a 90% quiz completion rate and a 3.8x increase in engagement. This resulted in a 27% reduction in bounce rate and a 10% decrease in support tickets, significantly simplifying the shopping experience for AS Colour's customers.

AS Colour