Case Study: Nestlé achieves time and cost savings by predicting mobile app ROI with Quixxi Security

Saving money and time by predicting the potential success of a mobile app before committing to full investment

Nestlé faced a decision on whether to fully invest in mobile apps for Uncle Tobys and Kit Kat but needed to predict potential user interest and return on investment before committing resources. Quixxi Security was engaged to run this evaluation, using Quixxi Analytics, Quixxi Diagnostics and Quixxi Control to monitor pilot performance and user behavior.

Quixxi Security implemented two scaled-down pilot apps used by restricted groups, tracking all user behavior and system activity to measure engagement. The insights from Quixxi Security’s tools showed insufficient predicted ROI, enabling Nestlé to stop full development and thereby save time and development costs.

Nestlé