Case Study: Women's Aid achieves 349% more attention with Quividi VidiReports

Women's Aid - Customer Case Study

Women’s Aid, a UK charity fighting domestic violence, needed a way to create a deeply engaging out-of-home campaign on large city-center video walls. Working with Quividi, the campaign used VidiReports to measure audience attention and help bring the creative concept to life.

Quividi’s VidiReports solution tracked attention in real time as viewers watched the “Look at Me” campaign, where a battered woman’s face progressively healed as more people paid attention. The results were strong: attention increased by 349% versus previous campaigns at the same site, viewers giving at least 10 seconds of attention rose by 2,500%, and the campaign ultimately reached 327 million people through virality and awards amplification.

Women's Aid