Case Study: Women's Aid boosts audience attention and reach with Quividi VidiReports

Women's Aid boosts attention 349% with Quividi

Women's Aid, a charity fighting domestic violence, faced the challenge of creating a deeply engaging out-of-home campaign. Their agency, WRCS, partnered with Quividi and used its VidiReports service to measure audience attention for a proposed interactive video installation.

Quividi's solution used high-definition video processing to track audience attention on a digital screen, which featured a woman's face that healed as more people looked at it. The results measured by Quividi were exceptional, showing a 349% increase in attention and a 2,500% rise in sustained views of over 10 seconds. The campaign achieved massive global reach and won major awards, with Quividi's technology proving its effectiveness and enabling a highly creative, impactful message.

Women's Aid