Case Study: URW achieves guaranteed impressions and real-time campaign transparency with Quividi

URW powers 471-screen Westfield Network with Quividi for real-time impressions guarantees

Unibail-Rodamco-Westfield (URW) needed to provide its brand partners with greater transparency and security for their digital out-of-home (DOOH) advertising campaigns. The challenge was to move beyond simple display advertising and offer guaranteed impressions and verifiable campaign performance metrics, a capability that was groundbreaking for the DOOH industry. To address this, URW utilized Quividi’s Audience & Campaign Intelligence Platform across its Westfield Network.

Powered by Quividi's technology and data science, URW implemented a new real-time impressions guarantee model. This solution allowed brands to only pay for the audiences they actually reached, making it a risk-free proposition. The vendor's platform provided the enhanced live data intelligence needed for complete performance transparency, trusted campaign delivery, and ultimately, a higher return on investment for advertisers.

URW