Case Study: The Global Goals boosts DOOH attention with Quividi Campaign Genius

The Global Goals - Customer Case Study

The Global Goals, an initiative to promote the United Nations' Sustainable Development Goals, sought to increase general awareness through a digital out-of-home campaign. They partnered with vendor Quividi to overcome the challenge of optimizing content for maximum audience attention on a large scale using their innovative Campaign Genius AI-driven service.

Quividi implemented its Campaign Genius solution, which used a genetic algorithm to dynamically assemble and optimize ad sequences in real-time based on live attention data. This approach resulted in a highly successful campaign, with one location seeing a massive 32% increase in attention time. Overall, the optimized content pushed attention time up by 20% over the week, generating over 244,000 opportunities-to-see and 155,752 seconds of total attention.

The Global Goals