Case Study: GMC drives showroom visits with Quividi’s interactive audience targeting solution

Posterscope - Customer Case Study

Posterscope USA needed a new experiential digital-out-of-home campaign for GMC that could adapt automatically to different audience profiles, crowd sizes, moods, and behaviors while remaining easy to replicate across locations. Quividi’s VidiStudio was used to help build and manage the interactive experience, supporting the campaign’s dynamic, real-time approach.

Quividi enabled Engage M1 and Posterscope to create 30 video sequences and assemble them into more than 200 interactive scenario variations in under two weeks. The campaign ran across 9 screens in Santa Monica mall for 8 weeks, and the HTML zip delivery format allowed it to be deployed within Posterscope’s existing Ayuda CMS, making execution fast and practical.

Posterscope

Jeff Tan

Head of Strategy