Case Study: Optus boosts audience engagement with Quividi

Optus boosts audience engagement 29% with Quividi

Optus, a major Australian telecommunications group, sought to increase shopper engagement for the launch of the Samsung Galaxy S10 smartphone across Westfield living centres. To achieve this, they partnered with the vendor Quividi to utilize its Audience & Campaign Intelligence Platform for optimizing demographic targeting of their Digital Out of Home message.

Quividi implemented a solution using data science to analyze audience dynamics and serve targeted messages. This strategy resulted in a significant measurable impact, including a 65% increase in watchers per play, a 29% uplift in average attention time from the target audience, and the messages being 32% more efficient at reaching the intended demographic.

Optus