Case Study: Innovative Foto boosts photo strip sales with Quividi audience analytics

Optimizing Vending Sales With Audience Analytics

Innovative Foto, the largest operator of digital imaging photo booths in the United States, faced the challenge of converting more passersby into customers, specifically targeting audiences under 30. To understand their audience and optimize engagement, they partnered with Quividi to implement its audience and attention analytics solution.

By using Quividi's analytics, Innovative Foto measured audience traffic and then optimized its on-screen creative content to better resonate with its target demographic. This solution from Quividi led to significant increases in engagement, including a 63% rise in interactions and a 24% increase in photo strip purchases. The results proved the strategy's success, and Innovative Foto plans to scale Quividi's real-time analytics across its entire network.

Innovative Foto